Chennai
Responsibilities:
Customer Retention Strategy:
Develop and implement customer retention strategies and initiatives to reduce churn rates.
Conduct customer segmentation analysis to identify at-risk customers and create targeted retention campaigns.
Build and execute retention programs to enhance the customer experience and encourage long-term relationships.
Analyse and improve customer touchpoints, ensuring a seamless and positive experience from pre-purchase to post-purchase interactions.
Customer Insights & Analysis:
Analyze customer behavior, usage patterns, and feedback to identify potential issues that could lead to churn.
Collect and analyze customer feedback through surveys, reviews, and direct interactions to identify trends and areas for improvement.
Monitor key performance metrics (e.g., churn rate, customer satisfaction, NPS) and use data-driven insights to continuously optimize retention efforts.
Work closely with data teams to track customer journey touchpoints and develop insights for effective retention tactics at all touchpoints like Web, App and CRM
Customer Engagement:
Design and oversee personalized offers, loyalty programs, and incentives to keep existing customers engaged.
Ensure regular communication with high-value or at-risk customers to provide personalized solutions and improve overall satisfaction
Cross-Department Collaboration:
Collaborate with the sales, and customer service teams to develop holistic retention strategies and seamless customer experiences.
Liaise with the product and technical teams to ensure service offerings align with customer needs and improve retention.
Problem Resolution:
Work proactively to resolve customer complaints and issues that may contribute to churn, ensuring customer satisfaction and retention.
Monitor and address customer feedback on social media, surveys, and other channels.
Reporting & Monitoring:
Provide regular reports on retention performance, identifying trends, challenges, and areas
Experience | 8 - 10 Years |
Salary | Not Disclosed |
Industry | Analytic and Business Intelligence |
Qualification | Professional Degree |
Key Skills | Customer Retention Analytical & Data Interpretation Customer Segmentation Web App & CRM Analysis Google Analytics & Data Tools |
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