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The role sits in Company office at India but youll be working closely with the French country team that is responsible for base management and retention to improve customer experience, enhance the customer value and reduce churn.
Translate business requirements into technical designs of workflows inside Adobe campaign.
Working with internal stakeholders (French country team) and database team to define and manage ad-hoc CRM communications, not limited to SMS, email, and push channels.
Creating, checking, and deploying email marketing campaigns using Adobe Campaign Classic Tool, our CRM platform
Understand, customize, and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
Creating accurate target audiences for each message
Daily monitoring of the running campaigns / reporting and resolving failures.
Assisting with the design and creation of promotions, automated messaging, campaigns, and events
Weekly performance reporting on the main KPIs (opens, clicks, conversions, etc)
3-5 years of CRM or email marketing expertise
Good communication skills and ability to lead CRM initiatives independently
Good knowledge of Adobe Campaign Classic is mandatory
Able to develop and build segments within a marketing automation platform
Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.
Ability to work in fast-paced, high-growth environment
A desire to work across multiple channels and to be involved in designing and delivering marketing automation
Knowledge/experience of rolling contract/ Saas/ecommerce business highly desirable
Experience of working in a multinational / multi-market organization highly desirable
|Experience||3 - 8 Years|
|Industry||Marketing / Advertising / PR / Media Planning|
|Qualification||Other Bachelor Degree|
|Key Skills||Campaign Manager email marketing|
|Contact Person||Mr. Vijay Venkatesh|
|Address||Door No 5/42, Second Cross Street, Navarathna Gardens|